One day, TV commercials will be 2-3 minutes long, and will feature several brands from perhaps several different industries. There will be no need for 15- and 30-second chunks split up by fade-ins/outs.

PepsiCo will partner with Apple, Toyota, Wendy’s and AXE products.

Dreamworks Pictures (and whatever new movie they have out) will have a contract with PlayStation, GAP, AllState Insurance, and MasterCard.

…ionknow…Levitra will have an ad with the AARP, Priceline, and maybe like Denny’s.

You get the point…partnered companies will start hiring Rick Cordero and the people that did this commercial to make these hybrid ads, and we’ll be all the more entertained by the cinematography at hand. At least then, it won’t feel like a commercial break…

(until they start playing the same ads 3 times per TV show)

What this ultimately does is, it allows us to more blatantly associate the things we do in our daily lives with other, possibly related things (something they try to do on the low already anyway). Also, since so many companies are involved in each project, they can split the production costs and save money–allowing them to spend more on R&D–and avoid tanking like so many private banks.

The trick will be allowing each brand/industry to flaunt its own stuff in its signature way. Think of it like this:

Anyway, let the record show: I predict this now…it’s the FYOOOOOOOOCHAAAAAAAAAAAAAAA!!!!