I’m not sure how well this’ll saturate into the mainstream, but as with anything new, it’ll take some early-adopters to ‘beta test’ this.

Lemme point out that I’m not sure this is a FILE FORMAT, per se, but I guess the service begets the file format…???

Looks like MP3s may soon be joining Cassettes, 8Tracks & VHS. Bach Technology, Co-inventors of the original MP3, have launched the successor to the popular file format that single-handedly turned the recording industry upside down. This new music format dubbed MusicDNA will contain additional embedded content in audio files such as lyrics, videos, news updates and album artwork. Record labels and bands will be able to send updates to the music files – with tour dates, interviews or updates to social networking pages – while illegally-downloaded files remain static.

via Makin’ It Magazine.